The philosophy of media and its role on the social education with emphasis on the “reception” theory

Authors
hamed pourmorad
alireza mahmoudnia
kharazmi university
10.52547/erj.7.41.1
Abstract
One of the fundamental aspects of education is social education. This term of the education in consider to magnitude, complexity and comprehensiveness covering all educational institutions and overlooks the education of individuals, in one hand, develop individual character and the other hand, transmits heritage to the next generation. In the media field, one of the most fundamental question in communication science which engaged researchers’ and experts’ mind is the extent of Influence of media and their powerful in shaping the beliefs and the audiences’ ability to select and different conceptualizations of the message. Firstly, we surveyed what is the nature of media, related issues and its perspectives? And secondly, what is the role of media on social education regard to reception theory that suppose a person is active in receiving a message? In this regard, the researcher used qualitative research methods such as content analysis and practical syllogism to define: media, media types, nature of the media, issues related to media. Reception theory, social education, its objectives and methods, and finally conclusion drawn four types of relationships involving media and social education and understanding of the role of media in the social education with emphasizing on “reception theory”.
Keywords
philosophy of media social education
reception theory
Adorno, T. W. (1993) “Theory of Pseudo-Culture”, Telos, Vol. (95): 158-177.
Bastide, R. (1960) “Problèmes de l’entrecroisement des civilisations et de leursoeuvres” in George Gurvitch (dir), Traité de sociologie, Paris: PUF.
Bennet, J. (1973) “Culture”, in Encyclopedia Americana, USA, Chicago Publisher, pp. 313-316.
Debray, R. (1997) Transmettre, Paris: Odile Jcob.
Fisk, J. (1991) “Television Polysemy & Popularity”, in Critical Studies in Mass Communication, Vol. 3(2): 391-408.
Hall, S. (1980) “Encoding and Decoding in the Television Discourse”, in Stuart Hall (eds), Culture, Media, Language, London: Hutchinson.
Herskovits, M.; Linton, Ralph, Redfield, Robert, (1936) “Memorandum on the study of Acculturation”, American Anthropologist, Vol. 38 (1): 149-152.
Lull, J. (2000) Media, Communication, Culture: A Global Approach, Second Edition, Cambridge, UK: Polity Press.
Lull, J. (ed.), (1988) World Families Watch Television, Newbury Park, CA: Sage.
Putnam, Hilary (1992), Reviewing Philosophy, London: Harvard University Press.
Rorty, Richard (1998), Pragmatism and Romantic Polyteism, the Revival of Pragmatism (Ed), Durham and London: Duke University Press.
Rorty, Richard (1991), Philosophical Papers, Vol.1, New York: Cambridge University Press.
Smith, Anthony D. (1991) National Identity, London: Penguin Books.
Tomlinson, J. (1999) Globalization and Culture, Cambridge: Polity Press.
Tylor, E. (1871) Primitive Culture: Researches into the Development of Mythology, Philosophy, Religion, Art, and Custom. New York: Gordon Press.